Creative French Company "Faits d'Images" was awarded the prize for the Best Event Poster Campaign at the recent Viscom Paris Exhibition.
The walls inside car park buildings were decorated with images to support the TV and newspaper campaign launched by Nissan as part of their latest commercial to promote the Nissan Qashqai as the ultimate Urban Car.
The advertising campaign orchestrated by Clear Channel and in collaboration with TBWA and OMD features the new Nissan Qashqai in its favourite urban battlefield. Animated street art characters, illustrated by French artist McBess, give chase as the Qashqai weaves its way through spectacular urban obstacles.
To bring this commercial to life, Fait d'Images printed the highly colourful imagery onto MACtac IMAGin JT 5929P. The graphics also feature a life-like image of the Qashqai crashing through one of the building walls.
To recreate the vivid and realistic imagery, JT 5929P was the ideal choice thanks to its perfect printability with solvent, eco solvent, UV and Latex inks. Along with M1 approval and the combination of a high grade polymeric film with a premium adhesive, JT 5929 P delivers safety and performance throughout any campaign.
Qashqai operation :
Advertiser : NISSAN
Advertising agency :TBWA
Media agency : OMD
Advertising : Clear Channel
Location of the event : Vinci parking
Visual : Mc Bess artist
Printing and installation: Faits d'images (92)
MACtac distributor : VT Plastics (92)
Printing and Laminating MACtac : Printing film IMAGin JT5929P + Dull laminating film : LF3998